Typical Tasks
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
A day in the life
What kind of work is this?
Artistic
Conceptual, Creative Work
Enterprising
Business based Work
Investigative
Studying, Research based work
What personality traits do you need to succeed?
Persistence
Initiative
Attention to Detail
Dependability
Independence
Achievement/Effort
What key skills are needed for this job?
Writing
Reading Comprehension
Active Listening
Speaking
Critical Thinking
Active Learning
Expected Knowledge
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Common Activities
Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
